The Disadvantages Of Using Qualitative Interviewing

Sewell discusses the disadvantages of using qualitative interviewing; these include that subjects may be responsive to personalities, moods, and interpersonal dynamics between the interviewer and the interviewee than methods such as surveys. Analysing and interpreting qualitative interviews is much more time-consuming than analysing and interpreting quantitative interviews, because they are more subjective than quantitative interviews as the researcher decides which quotes or specific examples to report (Sewell: 1998). The other research method being conducted in the form of case studies has the advantages that it does not rely on sampling, as it studies a social unite in entire perspectives. It is a useful method for forming a hypothesis for further study, furthermore it increases the knowledge of the researcher to have a higher analytical power (Farooq: 2013). They are also a beneficial choice of research method due to their flexibility, case studies can be conducted at any point of the research process. There are however drawbacks of this method, case studies are a subjective method rather than objective so bias could easily occur (Farooq: 2013). Murphy said that researchers sometimes fall into a trap of assuming case study data speaks for itself and they fail to explain their findings, this drawback would result in a less meaningful presentation of data if not done correctly (Murphy: 2014). This research paper decided against using the positivism paradigm methodologyShow MoreRelatedEssay on Marketing Research: Primary vs. Secondary Research1195 Words   |  5 PagesSecondary data is data that have been previously gathered for some other purpose.† (Burns Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. 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